When sharing the Revit Project with PlaceMaker imagery you will need to provide those viewing the project the image files as well. These resource files are not embedded into the main Revit file. The first step to simplify this is to use the Imagery import settings dialog to specify what folder to save the images to (this might be a project specific location or a shared network location).
The Autodesk article linked below will provide steps on how to share a project like this:
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